Move faster without losing the human touch.
AI can make your sales and marketing motion significantly faster. The risk is using it in ways that make you sound like everyone else. I help teams find the right balance — more output, still recognizably you.
AI-generated content is everywhere. Most of it is terrible.
Buyers can tell. An AI-generated cold email reads like an AI-generated cold email. A blog post written entirely by a model sounds like it was written by a model. The tools that promise to “10x your content output” often produce content that 10x's your ability to look generic.
The opportunity in AI for sales and marketing is real — but it's not “let the model write everything.” It's using AI to do the parts that don't require human judgment, so your team can spend more time on the parts that do.
That requires someone who understands both the AI tools and the craft of sales and marketing. That's where I come in.
Where AI actually helps in sales & marketing
Prospect research & enrichment
Automated pipelines that gather relevant context on prospects before outreach — company news, role changes, pain signals — so your reps go in informed, not cold.
Personalized outreach at scale
Frameworks and tools for writing outreach that's genuinely personalized — not just "I saw you work at {company}." Real context, real relevance, still you.
Content & copy workflows
AI-assisted systems for producing more content without losing voice. Case studies, blog posts, email sequences — faster drafts, better editing, same quality bar.
Pipeline intelligence
Using AI to surface patterns in your CRM — which deals are likely to close, which are stalling, where to focus rep attention. Not magic, but meaningfully useful.
Follow-up & nurture automation
Intelligent follow-up sequences that adapt based on prospect behavior — without sounding like a drip campaign from 2018.
Meeting prep & call coaching
AI tools that help reps prepare for calls, summarize meeting notes, and identify next steps — so more time goes to selling, less to admin.
My approach to AI in sales & marketing
Audit your current motion
I look at how your team actually sells and markets today — the tools, the workflows, the bottlenecks, and where time is being spent on things AI could handle.
Identify the highest-value interventions
Not every part of sales and marketing benefits from AI. I find the 2–3 places where the investment will be clearest, fastest, and most sustainable.
Build and configure the tools
I set up the systems — prompt templates, automation workflows, integrations with your CRM, custom agents — and make sure they fit how your team actually works.
Train your team to use them well
Tools don't stick without adoption. I spend time with your team to make sure they understand not just how to use the tools, but when to trust them and when not to.
Best fits for this engagement
Sales teams with volume problems
You have good reps but not enough time. AI can handle the research, enrichment, and follow-up — freeing reps for the conversations that matter.
Marketing teams with content backlogs
More content is needed than you can produce. The goal isn't to automate everything — it's to produce more of the stuff that's working.
RevOps teams wanting smarter pipelines
You want AI insight into your pipeline — not another dashboard, but actual signal about where to focus and what's likely to happen.
Companies spending too much on tools
You've bought AI sales tools that your team doesn't actually use. I help you consolidate, configure, and adopt the tools worth keeping.
Ready to make your team faster?
Let's talk about where AI would make the biggest difference in your sales and marketing motion. A 30-minute call is usually enough to know if it's a fit.
Schedule a call